Leveraging Big Data To Extract Value from Social Media

Over the past five years, social media has become an integral part of how customers interact with companies and brands. As social media becomes an increasingly important communications channel, most enterprises use social media for customer acquisition, retention and loyalty, even though organizations may struggle to sift through the big data generated by social media. While traditional databases and associated analytic frameworks are powerful in understanding customer structured data, many organizations see the combination of social media and traditional database analytics as a very powerful way to glean customer insight, predict trends and bring products to market faster.

Join GigaOM Pro and our sponsor HPCC Systems from LexisNexis for “Leveraging Big Data To Extract Value from Social Media” a free analyst roundtable webinar on Wednesday, August 8, 2012 at 10 a.m. PT./ 1p.m. ET

What You Will Learn

  • The inherent challenges and potential around analyzing the massive amounts of social data created by customers
  • Real world lessons from case studies of specific social media analytics
  • How to leverage traditional business data and social media data together to create increased understanding and actionable business strategies
  • How to create a strategy for creating better frameworks for understanding your customers through traditional data and social media data

Who Should Attend

  • Line of business executives
  • VPs and senior functional management (sales, marketing, finance, engineering, HR)
  • CIOs, CTOs, IT decision makers
  • Chief Marketing Officers
  • Data Scientists and Data Analysts
  • Database managers