Customer-Driven Infrastructure: Building Future-Ready Consumer Applications

Cloud enables flexibility, agility, nimbleness, and lower human and capital costs. Cloud adoption is fueled by many corporate, cultural, and economic factors such as cost cutting in times of economic uncertainty, scaling up or down (resource elasticity), time savings, data center simplification, need to free up IT resources and personnel for newer or more critical initiatives (flexibility), processing workload spikes during peak seasons.

Enterprises quickly learn in their cloud maturity process that the infrastructure needs of customer-facing applications are fundamentally different from internally-consumed apps. They require availability, scalability, and, above all, flexibility that enterprise line-of-business apps do not. When your application is your brand and even a minute variance in performance can demonstrate a quantifiable impact on revenue, businesses can and must build ROI into their infrastructure decisions.

As with all applications, extensibility and workload portability are essential, but customer-facing applications bring additional gravity to infrastructure choices. Decisions such as when and how to move from public to hybrid, how and when to burst compute capacity, and where to store assets take on new complexity when subject to the demands of partners, customers, and industry compliance.

In this webinar an expert panel will examine the infrastructure needs of customer-facing applications by examining the challenges faced by businesses in the most demanding industries. It will provide a framework for evaluating technology decisions from the perspective of customer experience quality and suggest metrics that can help businesses justify and benchmark the success of their investments.

Join Gigaom Research and our sponsor Rackspace for “Customer-Driven Infrastructure: Building Future-Ready Consumer Applications,” a free analyst webinar on Thursday, August 28, 2014 at 10 a.m. PT.

Questions to address:

  • How do the infrastructure needs and tolerances of customer-facing applications differ from internally-consumed applications?
  • What are common points of breakage for content management, ecommerce, marketing, mobile, and other customer applications in a complex or multi-cloud environment?
  • How should businesses analyze price-performance for customer-facing applications?
  • What are the ideal use cases for utilizing private or public clouds for customer-facing applications?
  • What can businesses learn from early adopters in the space?

Target Audience

  • CIOs, CMOs and CTOs
  • IT decision-makers
  • eCommerce and Web content architects