There was a time when all data was transactional. Create an order, log a support call, record a deposit or withdrawal…that sort of thing. But the crux of the big data revolution is that we now have the compute power and storage economics to track data at a much more granular level. That’s where behavioral data comes in, recording every click, sensor reading, social media utterance, and other fine-grained data points that track human behavioral phenomena, and not just end results.
Behavioral data comes in at a rapid clip, in large volumes, and can be analyzed in real-time or in batch. It drives better AI and continuous retraining of machine learning models. And it supports all kinds of data-driven business practices, including personalization, the impact of new features in customer journeys, and measuring the effectiveness of marketing campaigns on-the-fly.
How can you manage the production and use of behavioral data? What’s the best way to curate and govern it while maintaining innovation and agility? How can teams producing or analyzing behavioral data worry less about the technology, and focus more on business use cases? To find out, join us for this free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guest, Yali Sassoon, from Snowplow, a behavioral data collection and delivery platform.
Register now to join GigaOm Research and Snowplow for this free expert webinar.