Value engineering

Enable sales to demonstrate a product’s value inline with customer outcomes

Follow a systematic approach of building and proving strong business cases for investment in your product.

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How it works

Value engineering from start to finish

Follow a systematic approach of building and proving strong business cases for investment in your product. Sales can leverage practical, actionable insights to demonstrate the value of your products in terms of qualitative & quantitative customer outcomes.

Key Criteria Report

The GigaOm Key Criteria Report enables sales to talk to CXOs, Architects, and IT Directors and Managers to quickly recognize the suitability of your product for their business requirements.

TCO benchmark report

Our TCO Benchmark Reports help sales best position an implementation scenario to the end user, enabling decision makers to grasp the key differences between your solution and your competitors.

Bring them Together

Leverage the combined insight of both the GigaOm Key Criteria Report and TCO Benchmark Report to enable sales and go-to-market product positioning for decision-makers.

What it does

Better sales enablement

Key Criteria


GigaOm’s value engineering approach provides major benefits

Drive Demand Generation

Demonstrate Customer Value Drivers

Test Real World Scenarios

Reduce Sales Cycle Time

Accelerate Decision Making

Enable Sales to Close More Deals Faster

Helping Practitioners and Vendors Succeed

Ishan Mukherjee, New Relic SVP of Marketing

Ron Williams is an exceptional analyst who brings the perspective of being in this industry for over 5 decades, and GigaOm follows a thorough methodology which gives us confidence to both use their insights to guide our strategy and share with our communities to inform their decisions.

Atul Deshpande, Principal Solutions Architect, RedHat

I depend on my GigaOm research subscription to help me navigate the technology vendor landscape and keep me ahead of industry trends.”


The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company

Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format


“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”


“Digital native with top experts on new technologies like Object storage, Kubernetes, AIOps.”

Large Insurance Company

The GigaOm reports have a palpable, solid bedrock that is based on tech and delivered by people that know what they’re talking about. They give me insights about the current state of the market and where each vendor/product is trending towards.

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GigaOm is 90% more cost effective than Gartner

GigaOm is


more cost effective than Gartner


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