Gigaom sonar reports

Bridge the gap between the latest technology and the risk associated with it

GigaOm Sonar Reports evaluate technology that is new, interesting and attractive but poses intrinsic risk when it comes to enterprise adoption. These reports give you the right information at the right time to help plan your strategy.

Sonar report benefits

Gain technical insight before your competition

GigaOm Sonar Reports give you a clear view of the market landscape with a detailed view of vendor positioning, direction (based on technology roadmap) and speed (based on execution).

Sonar report benefits

Get a clear view with a Three point analysis

The three-point insight (roadmap, technology, strategy) offers a clear view of where each vendor is today and where it is going in the upcoming months – and how maturely its product or service is implemented.

Make better informed decisions

GigaOm Sonar Reports provide vital information and context to help you and your senior decision makers make better informed decisions as you navigate through the competitive environment.

How GigaOm Sonar Reports help your decision making.

Get a powerful competitive advantage by implementing a GigaOm Sonar Report which deep dives into emerging technologies and trends.


When assessing emerging technologies, it’s important to take a forward-looking approach and to not only describe the necessary requirements for initial adoption, but to also understand the expected future development of the technology. This is especially important for organizations that seek to expand beyond an initial targeted use case to maximize employment of the solution in a way that can enhance return on investment (ROI).


It’s critical to understand whether your technology has the necessary differentiation to stand out in the crowd. Is the architecture solid and ready to support the growing number of features and capabilities that users will require over time?


Execution reflects your company’s ability to articulate its vision and accomplish the goals on its roadmap. This metric takes into account your go-to-market strategy, and ability to create a solution that fits your end users needs.

Helping Practitioners and Vendors Succeed

Ishan Mukherjee, New Relic SVP of Marketing

Ron Williams is an exceptional analyst who brings the perspective of being in this industry for over 5 decades, and GigaOm follows a thorough methodology which gives us confidence to both use their insights to guide our strategy and share with our communities to inform their decisions.

Atul Deshpande, Principal Solutions Architect, RedHat

I depend on my GigaOm research subscription to help me navigate the technology vendor landscape and keep me ahead of industry trends.”


The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company

Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format


“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”


“Digital native with top experts on new technologies like Object storage, Kubernetes, AIOps.”

Large Insurance Company

The GigaOm reports have a palpable, solid bedrock that is based on tech and delivered by people that know what they’re talking about. They give me insights about the current state of the market and where each vendor/product is trending towards.

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GigaOm is 90% more cost effective than Gartner

GigaOm is


more cost effective than Gartner

GigaOm Sonar Frequently asked questions

The Sonar report is a new and simpler product. It exists for emerging technologies, when there isn’t enough information/vendors for a radar yet. It’s a much shorter report, combining the best elements of Key Criteria and Radar.

Sonars are typically publish 2-4 weeks after the fact check deadline.

We will work with our sales and analyst teams to identify other Sonars your company is featured in, and will endeavor to share approximate timelines for fact check.

1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.

2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.

3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

If you are interested in leveraging reprint rights after the Sonar is completed, you can contact our sales team for more info.

There is no cost associated with being included in Sonars. If you are interested in leveraging reprint rights after the Sonar is completed, we can put you in touch with our sales team.


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