Leverage third-party validation of your product’s differentiating features and capabilities with a GigaOm Radar Report.
RADAR REPORTS
Showcase your competitive positioning in the market
RADAR REPORT BENEFITS
REINFORCE COMPETITIVE POSITIONING
See how your business outshines competition and qualify your place in the market.
HIGHLIGHT DIFFERENTIATORS
Understand how your USP’s set you apart from the competition.
ENABLE FASTER DECISION MAKING
Clearly understand how to improve or maximize your potential, and explain how and why to decision makers.
THE GIGAOM RADAR
The GigaOm Radar synthesizes our practitioner-led, data-driven analysis of a technology sector. GigaOm analysts select solutions based on support for table stakes—features we expect all solutions in the sector to provide. They then score both the capabilities that differentiate solutions (key criteria) and the non-functional requirements that impact the value solutions have to the organization (evaluation metrics). Vendors are positioned on the Radar chart based on their relative scores.
The closer to the center of the Radar chart a vendor sits, the better its execution and value, with top performers occupying the inner Leaders circle.
BALANCED APPROACH
Risk-aware. Emphasizes stability and continuity but may be slower to innovate.
INNOVATIVE APPROACH
Aggressive. Prioritizes flexibility and early action but may invite disruption.
FEATURE PLAY
Narrow focus. Offers short time to value and ease of management, but limited functionality.
PLATFORM PLAY
Broad scope. Offers robust features and interoperability, but heightened complexity.
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Radars are typically published 2-4 weeks after the fact check deadline.
Typically, you will receive correspondence for the Radar factual review about 3 to 4 weeks after the briefings have wrapped up. In this way, you can easily increase your engagement with the customers and turn them into loyal customers.
We will work with our sales and analyst teams to identify other Radars your company is featured in and will endeavor to share approximate timelines for fact check.
- Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.
- This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.
- To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.
If you are interested in leveraging reprint rights after the Radar is completed, you can contact our sales team for more info.
There is no cost associated with being included in GigaOm Radars. If you are interested in leveraging reprint rights after the GigaOm Radar is completed, we can put you in touch with our sales team.