radar reports

Showcase your competitive positioning in the market

Leverage third-party validation of your product’s differentiating features and capabilities with a GigaOm Radar Report.

Radar report benefits

Reinforce competitive Positioning

See how your business outshines competition and qualify your place in the market.

Radar report benefits

Highlight differentiators

Understand how your USP’s set you apart from the competition.

Enable faster decision making

Clearly understand how to improve or maximize your potential, and explain how and why to decision makers.

The gigaom radar

The GigaOm Radar synthesizes our practitioner-led, data-driven analysis of a technology sector. GigaOm analysts select solutions based on support for table stakes—features we expect all solutions in the sector to provide. They then score both the capabilities that differentiate solutions (key criteria) and the non-functional requirements that impact the value solutions have to the organization (evaluation metrics). Vendors are positioned on the Radar chart based on their relative scores.

The closer to the center of the Radar chart a vendor sits, the better its execution and value, with top performers occupying the inner Leaders circle.

Balanced Approach

Risk-aware. Emphasizes stability and continuity but may be slower to innovate.

Innovative Approach

Aggressive. Prioritizes flexibility and early action but may invite disruption.

Feature play

Narrow focus. Offers short time to value and ease of management, but limited functionality.

Platform play

Broad scope. Offers robust features and interoperability, but heightened complexity.

Helping Practitioners and Vendors Succeed

Ishan Mukherjee, New Relic SVP of Marketing

Ron Williams is an exceptional analyst who brings the perspective of being in this industry for over 5 decades, and GigaOm follows a thorough methodology which gives us confidence to both use their insights to guide our strategy and share with our communities to inform their decisions.

Atul Deshpande, Principal Solutions Architect, RedHat

I depend on my GigaOm research subscription to help me navigate the technology vendor landscape and keep me ahead of industry trends.”


The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company

Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format


“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”


“Digital native with top experts on new technologies like Object storage, Kubernetes, AIOps.”

Large Insurance Company

The GigaOm reports have a palpable, solid bedrock that is based on tech and delivered by people that know what they’re talking about. They give me insights about the current state of the market and where each vendor/product is trending towards.

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GigaOm Radar Frequently asked questions

Radars are typically publish 2-4 weeks after the fact check deadline.

Typically, you will receive correspondence for the Radar factual review about 3 to 4 weeks after the briefings have wrapped up.In this way, you can easily increase your engagement with the customers and turn them into loyal customers.

We will work with our sales and analyst teams to identify other Radars your company is featured in, and will endeavor to share approximate timelines for fact check.

1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.

2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.

3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

If you are interested in leveraging reprint rights after the Radar is completed, you can contact our sales team for more info.

There is no cost associated with being included in GigaOm Radars. If you are interested in leveraging reprint rights after the GigaOm Radar is completed, we can put you in touch with our sales team.


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