Key criteria reports

Shorten your sales cycle with a Key Criteria Report

GigaOm’s Key Criteria reports are a vital tool for your GTM and sales processes. They help IT decision makers better understand the key features and capabilities to explore in a product or solution and gain deeper insight into the value proposition of your product.

Key criteria report benefits

Fast track a RFP

Get everything in one place, highly targeted towards your target customer.

Key criteria report benefits

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Stand out from your competitors with heightened insight.

Informs gigaom radar reports

Follow the GigaOm methodology to maximize the opportunity.

A GigaOm Key Criteria report analyzes the most important features of a technology category to help IT professionals understand how solutions may impact an enterprise and its IT organization. These features are grouped into three categories:

Table Stakes: Assumed Value
Key Criteria: Differentiating Value
Emerging Technologies: Future Value

Over time, advances in technology and tooling enable emerging technologies to evolve into key criteria, and key criteria to become table stakes.

A vital tool for your GTM and sales process

The Key Criteria report enables CXO’s, Architects, and IT Directors and Managers to quickly recognize the suitability of your product for their business requirements.

Helps your customers create RFP’s that align with your products features and value proposition.

Outlines functional and non-functional requirements for you to establish product fit tuned to your customers’ needs.

Helping Practitioners and Vendors Succeed

Ishan Mukherjee, New Relic SVP of Marketing

Ron Williams is an exceptional analyst who brings the perspective of being in this industry for over 5 decades, and GigaOm follows a thorough methodology which gives us confidence to both use their insights to guide our strategy and share with our communities to inform their decisions.

Atul Deshpande, Principal Solutions Architect, RedHat

I depend on my GigaOm research subscription to help me navigate the technology vendor landscape and keep me ahead of industry trends.”


The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company

Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format


“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”


“Digital native with top experts on new technologies like Object storage, Kubernetes, AIOps.”

Large Insurance Company

The GigaOm reports have a palpable, solid bedrock that is based on tech and delivered by people that know what they’re talking about. They give me insights about the current state of the market and where each vendor/product is trending towards.

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GigaOm Key Criteria Frequently asked questions

The GigaOm Key Criteria report analyzes the most important features of a technology category to help IT professionals make informed decisions on solutions

Yes, the Key Criteria informs the GigaOm Radar with functional and non-functional requirements

1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.

2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.

3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

We will work with our sales and analyst teams to identify other Key Criteria reports your company is featured in, and will endeavor to share approximate timelines for fact check.

Our research proposals set out the key criteria we will be using to judge and rank solutions for the Radar – we’ll share it with you in your original invitation to join the research.


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