Business & technology impact

Get actionable insight from the field, with in-depth accounts of real-world deployments that shine a light on difficult use cases

Anticipate challenges and optimize approaches before you deploy, with practitioner-driven, real-life tales from the field.

Business & technology report benefits


BTI reports expose the bare metal and sharp corners to show how your peers encountered and overcame the challenges they faced with a new technology or solution.

Business & Technology Impact report benefits


Each BTI explores a unique and relevant use case, offering a powerful case-in-point assessment of how solutions will impact and benefit you.


BTI reports offer direct guidance on the challenges, resolutions, and mistakes that shape the deployment experience. Learn from your peers and get a head start on your next effort.

How GigaOm BTI reports provide insight from the field

Learn about best practices to emulate and mistakes to avoid from the IT practitioners who have been there.

GigaOm BTIs are an ongoing series of case studies that explore the experiences of IT practitioners as they confront challenges and strive to adopt and deploy technology solutions.

Leverage specific use case explorations to inform your decision making and anticipate challenges and opportunities.

Hone in on real-world obstacles and solution approaches to improve your deployments and ensure you achieve the best ROI.

Helping Practitioners and Vendors Succeed

Ishan Mukherjee, New Relic SVP of Marketing

Ron Williams is an exceptional analyst who brings the perspective of being in this industry for over 5 decades, and GigaOm follows a thorough methodology which gives us confidence to both use their insights to guide our strategy and share with our communities to inform their decisions.

Atul Deshpande, Principal Solutions Architect, RedHat

I depend on my GigaOm research subscription to help me navigate the technology vendor landscape and keep me ahead of industry trends.”


The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company

Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format


“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”


“Digital native with top experts on new technologies like Object storage, Kubernetes, AIOps.”

Large Insurance Company

The GigaOm reports have a palpable, solid bedrock that is based on tech and delivered by people that know what they’re talking about. They give me insights about the current state of the market and where each vendor/product is trending towards.

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Frequently asked questions on Business & Technology Reports

1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.

2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.

3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

We will work with our sales and analyst teams to identify other GigaOm reports your company is featured in, and will endeavor to share approximate timelines for fact check. 

Customer references are only for our records and we do not use their names in the report. The analyst contacts customers directly via email and then sets up a call. It is usually a 30 minute meeting where we’ll cover our criteria and why they chose your company, how implementation went, and what their experience was of your solution.

If you are interested in leveraging Business and Technology reprint rights after the report is completed, you can contact our sales team for more info.

Yes, please contact us to find out more about our methodology and research processes.


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