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1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.

2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.

3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

We will work with our sales and analyst teams to identify other GigaOm reports your company is featured in, and will endeavor to share approximate timelines for fact check. 

Customer references are only for our records and we do not use their names in the report. The analyst contacts customers directly via email and then sets up a call. It is usually a 30 minute meeting where we’ll cover our criteria and why they chose your company, how implementation went, and what their experience was of your solution.

If you are interested in leveraging Business and Technology reprint rights after the report is completed, you can contact our sales team for more info.

Yes, please contact us to find out more about our methodology and research processes.