Business & technology impact
Get actionable insight from the field, with in-depth accounts of real-world deployments that shine a light on difficult use cases
Anticipate challenges and optimize approaches before you deploy, with practitioner-driven, real-life tales from the field.
Business & technology report benefits
REAL CHALLENGES, REAL SOLUTIONS

Business & Technology Impact report benefits
GROUNDED INSIGHT

HARD-WON EXPERIENCE


How GigaOm BTI reports provide insight from the field
Learn about best practices to emulate and mistakes to avoid from the IT practitioners who have been there.


GigaOm BTIs are an ongoing series of case studies that explore the experiences of IT practitioners as they confront challenges and strive to adopt and deploy technology solutions.


Leverage specific use case explorations to inform your decision making and anticipate challenges and opportunities.


Hone in on real-world obstacles and solution approaches to improve your deployments and ensure you achieve the best ROI.
Helping Practitioners and Vendors Succeed
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Atul Deshpande, Principal Solutions Architect, RedHat
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Lightlytics
The GigaOM CXO Decision Brief serves as a great enablement resource for our prospects and internal team on the business value of our solution. It was a pleasure working with the GigaOM team for this project and we’ve already received very positive end user feedback on the brief.

Large Energy Company
Leader in emerging cloud and data technologies. I like the radar and key criteria reports you have produced. Lots of information presented in a ‘easy to consume’ format

Minio
“GigaOm’s Radar is distinctive – it’s looking at the product attributes rather than the market share of a company. Market share is a ‘rear view’ metric – and isn’t very useful given the pace of technological change.”

Hitachi
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Large Insurance Company
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Frequently asked questions on Business & Technology Reports
1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.
2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.
3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.
We will work with our sales and analyst teams to identify other GigaOm reports your company is featured in, and will endeavor to share approximate timelines for fact check.
Customer references are only for our records and we do not use their names in the report. The analyst contacts customers directly via email and then sets up a call. It is usually a 30 minute meeting where we’ll cover our criteria and why they chose your company, how implementation went, and what their experience was of your solution.
If you are interested in leveraging Business and Technology reprint rights after the report is completed, you can contact our sales team for more info.
Yes, please contact us to find out more about our methodology and research processes.