SoLoMo may be a buzzy phrase, but it’s a powerful concept that’s driving innovation and disruption in some big, seemingly tired markets.…
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Yell’s Digital Overhaul Coming This Summer
Yell Group has set a July timetable for announcing the conclusion of its strategic review, which it set in motion early this year in the fac……
Read MoreYell Hell: The Struggle Against Search In Local Advertising
Yell Group's CEO Mike Pocock said a strategy overhaul is coming this summer and imparted at length the logic behind his current digital plan……
Read MoreWhat Would J.R. Hartley Do? Yell Must Sort Its Digital Strategy
"Management must sort out the web-based proposition, gain more credibility with small and medium-sized businesses and take more cost out," o……
Read MoreYell Buying TrustedPlaces To Inject User Reviews In To Yellow Pages
It's lost more than a tenth of its revenue in the last year; now it's buying one of the most talked-about user-contributed local reviews sit……
Read MoreYell Income Down 11.5 Percent After Last Year’s Classifieds Slump
Yell Group says its full 2009/10 financial year beat expectations - but the Yell.com and Yellow Pages publisher is still in that classic con……
Read MoreEarnings: Yell.com Grows Online, But Over Tenth Of Revenue Will Disappear
Business directory group Yell is still not making enough from the web to offset falling ad sales in its printed Yellow Pages, but its 2008 e……
Read MoreYell Scraps Mobile Division As Part Of £100 Million Restructure
Local listings directory business Yell is merging its mobile division into its main digital department as part of a £100 million restruct……
Read MorePrint Round-Up: Yell.com’s Local Sites, MEN Goes Behavioural, More Local Press Cuts
-- Yell.com: The listings directory publisher is seizing the opportunity (or at least the PR) left by the BBC…
Read MoreEarnings: Yell Answers Downturn With Job Cuts, Yell.com The One Shining Light
A 41 percent hike in online sales between April and September helped Yell record only a relatively modest profit fall of 2.7 percent to £……
Read MoreIndustry Moves: Yell Calls Up New Media Director, ‘Could Oust CEO’
Perhaps some dedicated online magic can rescue troubled Yell.com operator Yell Group from its precipitous fall. It's hired LA car marketer A……
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