Zynga's latest earnings report show the company is seeing decreased traffic and revenues as it painfully tries to expand its wares to mobile. Unless it can produce a hit soon, it will likely have to acquire yet another mobile gaming studio.…
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Which Facebook apps are people really using?
User engagement can be a very slippery statistic. Although sites and apps like to talk about how fast their unique visitors are growing, it's more important to know how many of those users are actually using the site regularly.…
Read MoreZynga’s CEO on leadership, startups & mobile gaming
About two weeks ago, I sat down with Zygna founder and CEO Mark Pincus to discuss the importance of mobile gaming to his company and evolution from Mark the entrepreneur to Pincus the CEO of a company that is valued at billions by Wall Street.…
Read MoreZynga Earns Double Platform Score From Words With Friends On Facebook
Zynga has been trying to broaden its gaming strategy over the past year, trying to bring as many of its Facebook-oriented social games over……
Read MoreZynga’s ‘Words with Friends’ is coming to Facebook
Zynga is bringing its popular Scrabble-esque mobile game Words With Friends to Facebook, the company announced Monday. This represents the first time that Zynga has extended a mobile-only game to Facebook -- showing that despite its diversification efforts, Zynga's dependence on the social network remains strong.…
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