Urs Hölzle and Scott Guthrie have the tough -- but fascinating challenge -- of mounting a challenge to Amazon Web Services.…
Read MoreResearch
The sorry state of server utilization and the impending post-hypervisor era
Server virtualization was supposed to make utilization rates go up. But utilization is still low and solutions to solve that will change the way the data center operates.…
Read MoreSo Google Compute Engine is out, your move Amazon
Now that GCE is available to all -- complete with by-the-minute charges and a new NoSQL database service, we eagerly await Amazon's response. Make no mistake, there will be one.…
Read MoreAnd, bam! Here’s Google Compute Engine
11 months after it was announced, Google Compute Engine is now available to the masses, Google Senior VP Urs Hölzle said Wednesday afternoon.…
Read MoreGoogle I/O: Arming for the battle of the public cloud stars
Whether or not Google officially rolls out its GCE public cloud to all takers this week, GCE will take on AWS and Windows Azure for market- and mind-share going forward.…
Read MoreGoogle launches Amazon rival, Compute Engine
Google has announced plans to start offering a compute-on-demand service that rivals Amazon’s EC2 service. The company will initially offer this as a limited preview to larger customers. It is a strong and logical move by the company as it continues to view for developer affection.…
Read MoreHow Google is using OpenFlow to lower its network costs
Google is checking out a new form of networking protocol known as OpenFlow, in the communications networks that run between its data centers. The search giant is testing the use of software defined networks in order to lower the cost of delivering a bit of information.…
Read MoreGoogle Infrastructure Czar: Cloud Gets It Done
The usage of term "cloud" has been hijacked for marketing purposes, thanks to indiscriminate labeling of anything and everything on the Internet. Urs Hölzle, Google's infrastructure czar tells us what the Cloud really is and what it is supposed to do.…
Read MoreSecrets of Successful Social Media Marketing
The key to a successful social media marketing campaign, is knowing when — and how — to use the medium. That's the central theme of my latest Long View for GigaOM Pro, "The Dos and Don’ts of Social Media Marketing" (subscription required).…
Read MoreThe Internet Saves/Sucks Energy, Round 3: Google Defends Power Use
The debate over whether the Internet is a power hog or a tool that can deliver energy savings (for example, e-commerce reduces…
Read More