Upworthy
So spend some time in the lab
When content becomes a virus, the viral scientists ultimately win
Blog Post
Do we really need more sites for up-voting viral content? The Independent seems to think so
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Blog Post
Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes
Blog Post
The existential question at the heart of Upworthy: Is viral clickbait okay if it brings attention to something worthwhile?
Blog Post
Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change
Blog Post
What’s the best way to measure attention online? Upworthy thinks it has the answer
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