Broadcasters: Keep Viewers On-site, Get More Social

Broadcast networks would do well to keep viewers on their own sites rather than having them watch video through embedded players, according to new research. Viewers watched more broadcast video on-site and viewers that found content through social networking sites were more likely to watch longer.…

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TubeMogul Rolls Out HTML5 Analytics

Online analytics and monetization firm TubeMogul is making its reporting features available to companies that deliver video through HTML5 video players. By doing so, video publishers can get the same analytics from the iPhone and iPad as they receive through Flash video players online.…

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The Lessons YouTubers Teach Us

Recent coverage of popular and successful YouTube creators making a profit off their content has lead to a backlash regarding the quality of what's being created. But dismissing YouTubers means dismissing their genius at audience engagement, doing all of web video a disservice.…

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For YouTube, the Money Is in Music

YouTube is clocking more than 3 billion video views each month from the top 2500 members of its partner program alone. That means more chances to make money, but not necessarily a lot of money for everyone: Most of these views are generated by music labels.…

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TubeMogul Adds City-Level Analytics

Video analytics firm TubeMogul is adding a whole new layer to its reporting suite, giving its users the ability to drill down to a city-level view of how videos are performing across their sites. Even better -- the new reporting features will be free.…

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