Tapjoy helps 10,000 apps go freemium

The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day.…

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Offer-based Ads: Coming Soon to a Mobile App Near You

Offerpal Media this morning said it has acquired Tapjoy, a small startup aimed at helping developers monetize their mobile applications. The move is a clear signal that the online phenomenon of offer-based ads is about to move into mobile in a big way.…

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As Zynga Profits From Personal Data, Other Opportunities Abound

The debate that erupted last week over marketing offers within social games — namely, that third-party offers for virtual currency used by gamers include scams that trick people into unwanted subscriptions — shook the fast-growing social games sector. In the short term, there’s some resolution to the story, as the sunlight on this issue has provided some disinfectant. But longer term, things are going to get trickier. Social gaming companies like Zynga have demonstrated such success in monetizing social network users that their methods are bound to seep outside the virtual worlds of games to permeate the larger world of the social networks themselves. The real challenge will be learning all the pitfalls and hazards of using personal information increasingly as a form of currency.…

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