Pepsi Has Already Won By Avoiding the Super Bowl

For the first time in 23 years, Pepsico isn't spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of $20 million, a campaign that appears to have already paid off.…

Read More

Intel Goes to the Super Bowl: We Are All Nerds Now

This year Intel will return to the Super Bowl with two new ads for its latest line of processors as well as sponsor the post-game show. Intel helped make advertising for geeky tech components cool, and this latest marketing effort aims to keep Intel on top.…

Read More