Buzzing quarterback Tom Brady with an unmanned aircraft might sound like fun, but anyone who flies a drone remotely near the University of Phoenix stadium, where…
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PBS tweet entices SuperBowl watchers to Downton Abbey: how it happened
PBS showed quick social media instincts on Sunday night with a tweet inviting people to ditch the "Blackout Bowl" for some British drama. Here's how it happened.…
Read MoreFeds Seize Hundreds Of Websites Days Before Superbowl
In what is becoming a ritual akin to Superbowl Week itself, federal prosecutors today announced the seizure of 16 websites that offered live……
Read MoreNFL Will Stream Superbowl For First Time
This year's Superbowl is in Indianapolis and it's a sure thing the hometown Colts will not be playing. But, luckily for the Colts and the re……
Read MorePepsi Has Already Won By Avoiding the Super Bowl
For the first time in 23 years, Pepsico isn't spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of $20 million, a campaign that appears to have already paid off.…
Read MoreIntel Goes to the Super Bowl: We Are All Nerds Now
This year Intel will return to the Super Bowl with two new ads for its latest line of processors as well as sponsor the post-game show. Intel helped make advertising for geeky tech components cool, and this latest marketing effort aims to keep Intel on top.…
Read More8 Deadly Promotion Pitfalls, Part 1.
I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what…
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