Twitter is fast becoming the focus group of the 21st century, a status solidified yet again during Sunday night's Super Bowl. The platform saw 453 times the maximum tweets per second it saw during 2008's game, and sentiment analysis of tweets might have predicted the upset.…
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Today in Social
For years it’s been fashionable to say the Super Bowl – still the biggest media event ever, and getting bigger – is…
Read MoreSuper Bowl 46 mobility by the numbers
On average, 100 million people watch the Super Bowl. With connected devices everywhere, we'll be tweeting about it and sharing thoughts on social networks. So will fans at the game. Here are some staggering numbers showing how Super Bowl 46 is ready for such mobility.…
Read MoreVIDEO: The Super Bowl Volt ad (it’s got aliens)
Watch the Super Bowl ad for GM's electric Volt, complete with confused aliens.…
Read MoreWhere to watch the 2012 Super Bowl live online
Want to watch the XLVI Super Bowl online or on your iPhone or Android handset? Or maybe you want to just check out the ads without watching the entire game? Either way, our list of 2012 Super Bowl links and resources has you covered.…
Read MoreWhy Super Bowl 46 will have super connectivity
Super Bowl 46 is around the corner, and Verizon is taking huge steps to ensure the mobile broadband flows as fast the beer at Lucas Oil Stadium. Here's a video look at the effort, which includes a 600 antenna Wi-Fi system for up to 28,000 people.…
Read MoreStreaming The Super Bowl Is No Big Deal (For Now)
The NFL and NBC (NSDQ: CMCSA) garnered a lot of attention yesterday with news that the Super Bowl (along with the Pro Bowl and two Wild Card……
Read MoreWhy the Super Bowl is finally ready to come online
When it comes to live events, fewer are bigger than the Super Bowl on TV. But what about online? The Super Bowl, along with the Pro Bowl and other postseason games, will be live streamed for the first time, thanks to the NFL and NBC.…
Read MoreKantar Video Study Underscores Super Bowl’s Two-Point Conversion
A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes……
Read MoreSuper Bowl XLV: What Groupon Was Thinking
Groupon is trying to placate Super Bowl watchers who were put off by its ads that seemingly mocked causes like human rights in Tibet and eff……
Read MoreVid Biz: Conan on Xbox, P2P Piracy, Super Bowl Record
Today on the Net: The Super Bowl was the biggest TV event ever, Evan Stone is trying to singlehandedly stop P2P piracy and Microsoft tried hard to get Conan for its Xbox Live service.…
Read MoreHow Twitter Won the Super Bowl
The Packers may have prevailed over the Steelers, but the real winner of the Super Bowl XLV was Twitter: Users of the service sent out more than three million tweets related to the game on Sunday and helped to generate record TV viewing audiences for Fox.…
Read MoreSuper Bowl XLV: Sony Ericsson Plays With Android In New Xperia Ad
With a Super Bowl commercial grafting human "gaming" thumbs onto a now-familiar green Android, *Sony* Ericsson (NSDQ: ERIC) is finally going……
Read MoreSuper Bowl XLV Ads: Winners & Losers
Who were the big winners in Super Bowl XLV's ad blitz? Volkswagen, Doritos and Snickers connected with fans through their 30-second spots during the big game. Meanwhile, ads for tech companies like Salesforce, Groupon and Living Social fell flat.…
Read MoreSuper Bowl XLV: AT&T, Verizon Take Jabs At Each Other In iPhone Ads
Both AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) aired iPhone ads during the Super Bowl, and both made the predictable pot-shots that you……
Read MoreSuper Bowl XLV: Motorola’s New Xoom Ad References ‘1984’
Motorola (NYSE: MOT) touts its new Xoom tablet in a Super Bowl ad -- making a double-reference to Apple (NSDQ: AAPL), and unfortunately not……
Read MoreSuper Bowl XLV: The People Of Groupon Are In Trouble
Apparently, executives at Groupon and the company's didn't see the fierce reaction to fashion retailer Kenneth Cole's tweet about the turmoi……
Read MoreSuper Bowl XLV: The Daily’s Gamble
With a value of $3 million and a reach that can't be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing w……
Read MoreWhere to Watch Super Bowl Ads
Super Bowl Sunday is here, and even if you don't care about the game, you're probably interested in the ads -- and you don't even need to watch the game in order to watch the most popular ads of the day, thanks to both YouTube and Hulu.…
Read MoreToday in Social
Remember when dotcom Super Bowl ads heralded The End? Not to be a doomsayer or anything, but social commerce startups are in…
Read MoreYap.TV Wants To Be Your Super Bowl Chat Room
Yap.TV is betting the Super Bowl will provide a reason for users to log in and use its social TV app to communicate with other football fans, with an update that improves its focus on real-time chat between users.…
Read MoreFeds Blitz Sports Piracy Websites Ahead Of Super Bowl XLV
Look out, Pittsburgh Steal-ers: The domains of at least five websites notorious for carrying illegal feeds of live sporting events were seiz……
Read MoreToday in Social
It’s Super Bowl week, so marketers are promoting their social-media enhanced TV ads in droves. Possibly half the ads will be social…
Read MoreThe Google Super Bowl Ad: One Premise, Many Spoofs
When I interviewed Jared Neumark of Landline TV on Tuesday, one of the things we talked about was the difficulty of nailing…
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