Go on the Social Media Offensive

A lot has changed in social media over the course of 2010 -- the first year that social has been fully and comfortably embedded in the marketing mix. According to KickApps CEO Alex Blum, many companies should take a more aggressive approach to social media in 2011.…

Read More

10 Things to Avoid In Social Media

Recently, I've been thinking a lot about the state of social media, and I'm reminded of where we were in the mid-90s with the advent of the web. I lived through Web 1.0, and am feeling a sense of déjà vu as we play out the same routines with Web 2.0.…

Read More

10 Golden Rules of Social Media

I know, I know -- it's a bit presumptuous of me to think I can write the "10 Golden Rules of Social Media." Then again, I've been online since 1987, consulting clients on the Internet since 1992, on the web since 1994, immersed in working on and speaking about the web since the mid-90s, so I do feel like I've paid some dues and learned some lessons along the way. So here are my 10 Golden Rules of Social Media to embrace, debate, pass around and refine. Have at it.…

Read More

How to Work the Room

So you’ve got your engineering degree, and your marquee MBA, and a business-plan. You’re on your way. But at some point you’re…

Read More