How to fix Twitter

If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience properly, invest in data licensing, and forget about distracting product development.…

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3 accurate metrics for ROI on social media campaigns

Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues. Here, Sudha Jamthe outlines five metrics that accurately measure success.…

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Crowdbooster makes social media campaigns smarter

Crowdbooster, a Y Combinator start-up, is publicly launching a new social media optimization platform that pairs analytics with tailored recommendations about how to employ social media. The company, which just raised seed funding, is looking to stand out by telling customers what to do and when.…

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What makes Millennials click?

If you want to reach the Millennial generation, it's probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way.…

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Netvibes goes social with new enterprise offering

Netvibes, the San Francisco-based startup that allows people and brands to create personalized RSS feed dashboards, has added social analytics capabilities to its web content monitoring platform. But can the company hold its own in today's world of hyper-funded and hungry social media analytics startups?…

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