Companies Can Make Money With Widget Ads

Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications. Widgets' interactive features, their ability to be virally distributed and potentially be placed on a target's own page makes the creations appealing to advertisers.…

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Widget Me This

The time to prove that widgets can make money is here. But much like the early days of banner advertising, when people just sold whatever unused space they had, the world of widget ads is a Wild West with no set sizes, rules about placements, or even defined success metrics.…

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Who Cares If Corporate Valuations Are Crazy?

The tail wagging the dog on outlandish valuations of Web 2.0 companies are corporate buyers and investors. But free-spending strategic buyers are showing signs of coming to their senses, so valuations may be coming down.…

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