Sky News joins the anti-social media brigade

A new policy from Sky News bars reporters from posting anything other than work-related content on Twitter, and even forbids them from retweeting anything that doesn't come from a Sky account. As with so many other similar policies, this completely misses the point of social media.…

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Why Google and Twitter need to kiss and make up

The back-and-forth between Google and Twitter over Google's new social-search results is only the latest manifestation of a much deeper problem with the relationship between the two former partners. The reality is that both sides need each other more than they would probably like to admit.…

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Movable Ink breathes life into e-mail

While the web is interactive and dynamic, e-mail reflects very little of that evolution. But Movable Ink, a New York start-up, is trying to breathe new life into e-mail marketing by making e-mails real-time and context aware, creating messages that don't go stale.…

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How to Get a Jump-Start on Real-Time Advertising

Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they're clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here's how social media companies can best cash in.…

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Will the Real-Time Web Bring High Performance to a System Near You?

The real-time web has never been hotter, with Bing and Google presenting Twitter and Facebook updates in real time, and Google upping the ante with news headlines and MySpace updates, as well. This type of data is just the tip of the real-time iceberg, though, and displaying information in search results is only the first step in leveraging it. The question now is what types of systems companies will need to put in place in order to make the most of these mountains of data.…

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Could Activist-Style Micropayments Be a Real-Time Ad Model?

Despite the huge impact that PayPal and online micropayments in general have had in unleashing web-based commerce, much of its potential has yet to be unlocked, particularly in the context of the real-time web. Sites like the Huffington Post's Insight Page and CauseCast see the potential of micropayment systems to generate concern for a cause. But the real potential lies in harnessing concern that already exists — tapping the emotion of the moment.…

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