Uber has just responded to a group of Change.org petitioners protesting Uber’s background check policies in India, following the alleged rape of a…
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How to excel in a social media world
Like it or not, these days, if you’re in public, you’d better be comfortable with anything you do being captured and possibly even posted online. I thought I’d provide some tips from the PR industry to help you feel better prepared for those impromptu publicity events.…
Read MorePreparing for a social media world
Technology is rapidly changing and is quickly becoming a more social and integrated part of our lives. With ever-evolving devices, social networks, and online video capabilities, we’re increasingly moving toward an “always on” existence, which has implications for our privacy and our professional lives.…
Read MoreInside Tips to Take Charge of Your Publicity
Waiting to be discovered probably won't get your business to the level of success you hope to achieve. You can't wait for people to stumble on your site, thinking that that's going to be enough. You have to be proactive. Here's how.…
Read MoreBe Willing to Put Yourself Out There
If there's one thing I'm figuring out, especially lately, it's that you have to be willing to make the approach. You have to be willing to ask for what you want. Ask the person to be a guest for your blog or podcast. Ask to be covered on another person's site or radio show. Ask someone to join you for lunch or coffee. Just ask.…
Read MoreTake Center Stage: Promotion & Publicity
Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable…
Read MoreAt Home With the New Mac Mini: My Setup and Impressions
I recently received my brand new Mac mini in the mail, and, as it always is when I get a package from…
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