How Apple conceived the iPhone

Former iPhone marketing manager Bob Borchers tells students how Steve Jobs originally approached the iPhone team with the challenge of building the iPhone, a device that to date has sold 183 million units in less than five years.…

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For Jobs, the people came before the products

With his single-minded focus on creating great user experiences, Jobs redefined product design – and design in general – not just for Apple, but for designers like Typekit's Jeffrey Veen, who found confidence and inspiration in Jobs' work.…

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The design genius of Steve Jobs

Mobile experience designer Christian Lindholm believes that great products are born out of deep, relentless dissatisfaction with the present and the status quo. Inside Apple's walls, Jobs almost seemed to carry the burden of all humanity's frustration with bad products.…

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The Apple Experience

Maybe it is because I am a recent switcher that I notice details long-time Mac owners may take for granted, details that…

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