As expected, AOL (NYSE: TWX) is doing away with its Platform-A brand and will house all its ad functions under the banner of AOL Advertising……
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AOL CEO’s First 100 Days: Our Coverage
Tim Armstrong is 100 days into his reign at AOL (NYSE: TWX), and is using that milestone to roll out his business plan to AOL employees arou……
Read MoreInterview: AOL’s Armstrong First 100 Days: ‘People Are Missing The Real AOL Story’
Sixteen cities in 10 countries, from Baltimore to Bangalore, Denver to Dublin. Twenty-six Town Hall and All Hands meetings. Seventy-one prod……
Read MoreInterview: AOL’s Levick Looks To Tear Down Ad Unit Silos
Efforts to integrate the various companies of Platform-A (NYSE: TWX) over the past year haven't gone far enough, AOL global ad chief Jeff Le……
Read MoreIndustry Moves: AOL’s Platform-A International Head Also Set For New Role
Brendan Condon, head of overseas ops for AOL's Platform-A (NYSE: TWX) advertising group, is leaving London after 13 months for a new role -……
Read MorePlatform-A Reorg Phase Two: Exec Shuffles, Some Teams Disbanded; Coleman Memo
About a week before Google's Tim Armstrong takes over as head of AOL (NYSE: TWX), Platform-A President Greg Coleman has implemented the seco……
Read MorePlatform-A Differentiates From Phorm, Flirts With Bebo, Going To Japan
Platform-A, AOL's recently unified collection of advertising businesses, has distanced itself from behavioural targeting rival Phorm, althou……
Read MoreReorg At AOL's Platform-A; Coleman's Turn To Clean House; Two Ad Sales Execs Are Shuffled
This is the week of reorgs... Platform-A's recently installed president, Greg Coleman, has informed his troops of big changes in ad sales. A……
Read MoreIndustry React: Coleman Fits AOL’s Content Shift; But Instability At The Top Remains A Worry
For the most part, in conversations I've had with executives at the AlwaysOn NYC media conference this week, incoming Platform-A president G……
Read MoreIndustry Moves: Clarizio Out At Platform-A; Ex-Yahoo Exec Coleman Brought In As Replacement
Less than a year after she stepped in for Curt Viebranz as president of AOL's Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by fo……
Read MoreT-Mobile USA Buys 1 Billion Ad Impressions From AOL To Sell Google Phone
This is a bit ironic. T-Mobile USA has turned to AOL (NYSE: AOL) to help sell the Google (NSDQ: GOOG) phone. AdAge.com reports that the carr……
Read MoreVid-Biz: Apple TV, CBS, Gigantic
Jobs on Apple TV: Still a “Hobby;” during earnings call Apple CEO says the whole digital living room category is still a…
Read MorePlatform-A Goes To France; Integration Not Complete Yet
AOL's gargantuan Platform-A (NYSE: TWX) advertising outfit, which recently set up camp in the UK, today opens in France. Philippe Besnard, w……
Read MoreAOL’s Platform-A Promotes Oasis Album for Sony BMG
One week into its life as a fully-fledged, all-singing ad network, AOL's (NYSE: TWX) (NYSE:TWX) Platform-A has secured a big-name client in……
Read MoreAOL’s Platform-A Now Open In UK
To those who thought, with its appointment of Brendan Condon as London-based international head in June, that AOL's (NYSE: TWX) many-headed……
Read MorePlatform-A Gets Into The Ad Exchange Business With ‘BidPlace’
While *Yahoo's* Right Media and *Google's* AdSense serve as the largest examples of online ad exchanges, AOL's (NYSE: TWX) Platform-A wants……
Read MoreTime Warner Warns That AOL May Miss Revenue Targets Due To Ad Slowdown; MySpace Ahead of Target
Updated below: AOL's Platform-A, plagued by slowing ad growth, might miss its revenue targets, Bloomberg reports Time Warner CFO John Martin……
Read MoreAOL’s Platform-A Introduces Mobile Ad Inventory Management Tool
AOL's Platform-A (NYSE: AOL) is promising to make it easier for publishers to manage their advertising space over several mobile ad networks……
Read MoreIndustry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google
-- AOL: AOL's (NYSE: TWX) Platform-A advertising Hydra, which recently appointed Brendon Condon as London-based international head, has made……
Read MoreAOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins
AOL's (NYSE: TWX) Platform-A ad network has won display ad business from Turner Media Innovations (TMi) - its first significant European dea……
Read MoreHey Hey Platform A, How Much Money Did You Lose Today?
My gut reaction to the news that AOL’s Platform A would offer a guaranteed CPM (cost per thousand) for applications developers building…
Read MoreAOL UK Eliminates MD Role, Steckler Moves To Platform-A UK
Less than a month after naming Brendan Condon international head for its Platform-A (NYSE: TWX) network of ad firms, AOL is continuing its E……
Read MoreEconAds Video: Platform-A’s Lynda Clarizio On Integration, Bebo, Ad Nets & Pork Bellies
Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP……
Read MoreAOL's Third Screen Media Hacked, Served Up Spam
Update: Platform-A’s official statement on the breach. Original Story below the fold. Platform-A has determined that the servers that host Third Screen…
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