Privacy vs personalization: The risks and rewards of engineered serendipity

When companies successfully design for online discovery, people are delivered the information they need before they realize they need it. But as Facebook’s newsfeed experiment reminded us, the challenge is to engineer a sense of serendipity without invading users' privacy. Jay Patani, an analyst at EC1 Capital, imagines a path forward.…

Read More

5 ways startups are narrowing the content discovery gap

The content you want is out there -- somewhere. Fortunately, several innovative startups are helping you find that content faster and, in the process, are bringing the realm of content delivery and discovery closer to the Holy Grail of true, meaningful and accurate personalization.…

Read More