DoubleRecall turns paywalls into advertising dollars

Start-up DoubleRecall is turning paywalls into branding opportunities that give consumers access to premium content on websites and mobile apps if they type out a few words from a sponsor message. The model boosts brand recognition, drives higher revenue for publishers and gives users free content.…

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Rupert's Paywall is Meant to Keep People In, Not Out

Estimates are that a paywall at the Times of London has led to a drop of 65 percent in online readership. But owner Rupert Murdoch may not care, because the wall is as much about keeping existing print readers in as keeping new web readers out.…

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The NYT "Meter" Model: Required Reading

The New York Times announced yesterday that it is planning to launch a "metered access" system for its web site next year. Here are a few of the smart people writing about the topic that you should read (apart from us).…

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