All the big guys - Adobe, IBM, Salesforce, Oracle - have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?…
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How Yahoo could re-boot search
Yahoo is scheduled to describe its latest turnaround strategy on Tuesday, and reportedly search is high on its priorities list. Yahoo should re-negotiate its Microsoft deal and focus on connecting the dots for advertisers and agencies via attribution and behavioral and social inputs.…
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Facebook officially launched its App Center for the web and mobile app discovery and promotion. It is distinctly not an app store…
Read MoreToday in Social
Lots of unrelated Google news items. Let’s see if there are any consistent themes. Om isn’t fond of Larry Page getting a…
Read MoreWhat the ad numbers mean for online and social media
Advertising pays the bills for most social and online media companies. The Internet Advertising Bureau has released first-half U.S. sales figures. Revenues grew 23 percent to $14.9 billion, showing online to be one of the healthier sectors in all advertising, even in a lousy economy. What’s less encouraging is that display ad pricing is actually down, and companies can’t escape the grip of cheap ad inventory aimed at direct marketing.…
Read MoreManiaTV Lays Off 20, to Reduce Amount of Original Content
ManiaTV this week laid off 20 employees, taking its head count to roughly 50 from some 70, and said it will reduce the number of shows in its line-up of original programming.…
Read MoreWhat If You Ran an Ad, and Nobody Saw It?
Jacob Jakob Nielsen knows web users. The Nielsen/Norman Group, which he co-founded, has tested thousands of sites. It’s watched more than 3,000 users…
Read MoreIs Yahoo Gaining in the Search-Ad Biz?
[qi:044] Apparently the answer is…yes! According to a study by SearchIgnite and investment bank RBC Capital Markets: While marketer spend increased quarter…
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