How Yahoo could re-boot search

Yahoo is scheduled to describe its latest turnaround strategy on Tuesday, and reportedly search is high on its priorities list. Yahoo should re-negotiate its Microsoft deal and focus on connecting the dots for advertisers and agencies via attribution and behavioral and social inputs.…

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What the ad numbers mean for online and social media

Advertising pays the bills for most social and online media companies. The Internet Advertising Bureau has released first-half U.S. sales figures. Revenues grew 23 percent to $14.9 billion, showing online to be one of the healthier sectors in all advertising, even in a lousy economy. What’s less encouraging is that display ad pricing is actually down, and companies can’t escape the grip of cheap ad inventory aimed at direct marketing.…

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