Pageviews
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Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews
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We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer
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Traffic is a good thing for media companies to pay attention to — except when it isn’t
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What’s the best way to measure attention online? Upworthy thinks it has the answer
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A growing obsession with viral content exposes the weakness of most digital media
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Business Insider vs. Digiday: One man’s aggregation is another man’s traffic hijacking
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Henry Blodget isn’t telling us the most important thing about Business Insider
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If Facebook isn’t thinking about buying Tumblr, it should be
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The “hamster wheel” fallacy: Why paywalls don’t mean better journalism
