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When it comes to media, not everything that counts can be counted

Size doesn't always matter

by Mathew Ingram Jan 6, 2015 - 11:02 AM CDT

Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews

by Mathew Ingram Sep 29, 2014 - 8:00 AM CDT

We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer

by Mathew Ingram Apr 15, 2014 - 11:10 AM CDT

Traffic is a good thing for media companies to pay attention to — except when it isn’t

by Mathew Ingram Mar 24, 2014 - 9:50 AM CDT

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What’s the best way to measure attention online? Upworthy thinks it has the answer

by Mathew Ingram Feb 6, 2014 - 10:08 AM CDT

A growing obsession with viral content exposes the weakness of most digital media

by Mathew Ingram Dec 3, 2013 - 2:34 PM CDT

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Business Insider vs. Digiday: One man’s aggregation is another man’s traffic hijacking

by Mathew Ingram Feb 5, 2013 - 4:39 PM CDT

Henry Blodget isn’t telling us the most important thing about Business Insider

by Mathew Ingram Jan 10, 2013 - 9:35 AM CDT

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If Facebook isn’t thinking about buying Tumblr, it should be

by Mathew Ingram Nov 6, 2012 - 2:37 PM CDT

The “hamster wheel” fallacy: Why paywalls don’t mean better journalism

by Mathew Ingram Sep 14, 2012 - 3:17 PM CDT

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