All the big guys - Adobe, IBM, Salesforce, Oracle - have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?…
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Revenue is the new black
Startups have been insulated from the wider economic climate for years — but now they're feeling the chill, and the focus is switching to revenue generating ideas rather than get-big-quick consumer services. That's a good thing, says one serial entrepreneur.…
Read MoreLocalVox raises $7.4M for one-stop shop for local marketing
LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New York and Hartford but plans to scale to 20 markets nationwide.…
Read MoreU.S. to top the world in mobile ad spending for the first time
For the first time, the U.S. will surpass Japan as the world's biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.…
Read MorePercolate’s latest brew aims to make brands better social curators, content creators
New York startup Percolate, which helps brands sort and curate content to share on Facebook, Twitter and other social channels, has released its newest version.…
Read MoreNew Facebook ad offerings fill some holes
Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs. Let's see what Facebook is doing right and where it still has holes.…
Read MoreDigital won’t “evaporate” ad dollars
A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus spending on — both digital and traditional media.…
Read MoreGamification goes to war in a bitter battle of ideas
The rise of gamification has become an increasing point of contention over the past year. Now it seems a spat between two leading figures has left the movement facing a divisive split. The controversy centers on a new book by Gabe Zichermann called Gamification by Design.…
Read MoreToday in Connected Consumer
For all the effort made studying them, consumers can still be an unpredictable lot. Music industry hopes that all-you-can-eat paid streaming music…
Read MoreInbound Marketing: A Social Media Primer
While we may not all agree on the "rules" when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. "Inbound Marketing" is a primer for those looking to make the most of social media.…
Read More"The New Rules of Marketing and PR" Gets an Update
Two and a half years ago, the first edition of "The New Rules of Marketing and PR" hit the shelves. David Meerman Scott's guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out.…
Read More8 Guides for Becoming a Power Business Social Networker
Social networking tools are critical for keeping up with others and raising our profiles in the working world. They are also increasingly useful ways for businesses to communicate. Here are eight essential guides from our network to make you a power business user of social tools.…
Read MoreUse Ping.fm to Reach All Your Online Profiles at Once
Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular. Twitter is a great…
Read MoreITunes Adds FOX HD, Sells 200M TV Eps.
Apple announced today that it added straggler network FOX to its HD offerings, giving iTunes high-definition TV programming from all the major…
Read MoreSonic.Net's SF ComMuniFi Plan
[qi:045] Update: Dane Jasper of Sonic.Net left a comment saying that this is their own initiative and the equipment is coming from…
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