Digital won’t “evaporate” ad dollars

A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus spending on — both digital and traditional media.…

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8 Guides for Becoming a Power Business Social Networker

Social networking tools are critical for keeping up with others and raising our profiles in the working world. They are also increasingly useful ways for businesses to communicate. Here are eight essential guides from our network to make you a power business user of social tools.…

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