Privacy vs personalization: The risks and rewards of engineered serendipity

When companies successfully design for online discovery, people are delivered the information they need before they realize they need it. But as Facebook’s newsfeed experiment reminded us, the challenge is to engineer a sense of serendipity without invading users' privacy. Jay Patani, an analyst at EC1 Capital, imagines a path forward.…

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Amplifying Twitter

If successful Twitter's Amplify could inspire more publishers (and entrepreneurs) to think about how they can make money by marrying specific pieces of content with specific brands or specific users and leveraging the value of social networks.…

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