AT&T just rolled out blazing fast fiber-to-home internet service in Kansas City for $70 a month. But there’s a catch: customers who don’t…
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Not all ad blockers are the same. Here’s why the EFF’s Privacy Badger is different
Last week, the Electronic Frontier Foundation released Privacy Badger, an extension for Chrome and Firefox. It's an important piece of software in the struggle for internet privacy from a group with different motivations than other ad-blocker makers.…
Read MoreTwitter tells brands: If you tweet more, people will buy more in stores — seriously
Do all those promoted tweets and social-media efforts by big brands have an impact on in-person retail sales? Twitter says a new study it commissioned found that they do.…
Read MoreOnline ad spending up 18 percent from a year ago, hits $9.26B in Q3
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement.…
Read MoreToday in Connected Consumer
Just as Facebook’s shares seem to be recovering from their post-IPO plunge, the company has been forced to agree to significant changes…
Read MoreOnline advertising: Brave new world or more of the same?
After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them.…
Read MoreGold below the fold: new metrics promise end of unseen ads
According to estimates, 30 percent of online ads are seen by no one at all.…
Read MoreRedefining luxury for a mobile world
Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this "trend," but what's really worth pondering is how to create luxury mobile experiences to help drive commerce.…
Read MoreWhat the ad numbers mean for online and social media
Advertising pays the bills for most social and online media companies. The Internet Advertising Bureau has released first-half U.S. sales figures. Revenues grew 23 percent to $14.9 billion, showing online to be one of the healthier sectors in all advertising, even in a lousy economy. What’s less encouraging is that display ad pricing is actually down, and companies can’t escape the grip of cheap ad inventory aimed at direct marketing.…
Read MoreOnline ads are finally making serious cash
With people spending more time than ever online, it makes sense for advertisers to go where the eyeballs are. But the Internet has largely lagged when it comes to garnering big ad dollars. New data shows that online ads are finally moving into the big leagues.…
Read MoreIt’s official: Facebook is the 21st century Nielsen family
Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there's just one problem: Do Facebook users want to be part of a Nielsen family?…
Read MoreYahoo Launches Ad-Control Tool as Fed Regulators Loom
Yahoo's new Ad Interest Manager tool gives users increased control and visibility in the murky world of targeted online ads. And with federal regulators taking a hard look at targeted online ads, the timing couldn't be better.…
Read MoreTop 5 Most Annoying Online Ads
Pop-unders, Hover ads and the like can be jarring interruptions to your online experience, but advertisements are necessary because ad revenue is why most web content is free. Since companies are continually developing new ways to advertise online, we decided to compile a list of the five most irritating ads on the web.…
Read MoreMetrics: Trouble in Online Adland
PubMatic, a Palo Alto, Calif.-based startup focused on online advertising, just released its PubMatic AdPrice Index based on data from over 3,000…
Read MoreCPM Rates Drop, Will Pay Walls Rise Again?
I recently Googled the term “falling cpm,” and the top link was a story with the headline: “CPM Rates Drop as More…
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