Online advertising: Brave new world or more of the same?

After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them.…

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What the ad numbers mean for online and social media

Advertising pays the bills for most social and online media companies. The Internet Advertising Bureau has released first-half U.S. sales figures. Revenues grew 23 percent to $14.9 billion, showing online to be one of the healthier sectors in all advertising, even in a lousy economy. What’s less encouraging is that display ad pricing is actually down, and companies can’t escape the grip of cheap ad inventory aimed at direct marketing.…

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Top 5 Most Annoying Online Ads

Pop-unders, Hover ads and the like can be jarring interruptions to your online experience, but advertisements are necessary because ad revenue is why most web content is free. Since companies are continually developing new ways to advertise online, we decided to compile a list of the five most irritating ads on the web.…

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