Looking expand its virtual payments operator more deeply into mobile apps, Offerpal Media is buying ad net mediator Tapjoy. Terms of the dea……
Read MoreResearch
Offer-based Ads: Coming Soon to a Mobile App Near You
Offerpal Media this morning said it has acquired Tapjoy, a small startup aimed at helping developers monetize their mobile applications. The move is a clear signal that the online phenomenon of offer-based ads is about to move into mobile in a big way.…
Read MoreHappy Birthday, YouTube. Now, Get Real.
None other than YouTube co-founder Chad Hurley dropped by the company’s blog yesterday to remind us that he and his two co-conspirators…
Read MoreDigital Chocolate’s Trip Hawkins: Offerpal Is Still A Good Partner For Social Game Companies
Mobile and social entertainment company Digital Chocolate has launched its newest game, MMA Pro Fighter, on Facebook -- and it's teaming up……
Read MoreOfferpal Adds RockYou Vet As New Chief Revenue Officer
More executive changes at offer-based ad network Offerpal Media, as it tries to get beyond the stigma that its social gaming ads were tainte……
Read MoreAs Zynga Profits From Personal Data, Other Opportunities Abound
The debate that erupted last week over marketing offers within social games — namely, that third-party offers for virtual currency used by gamers include scams that trick people into unwanted subscriptions — shook the fast-growing social games sector. In the short term, there’s some resolution to the story, as the sunlight on this issue has provided some disinfectant. But longer term, things are going to get trickier. Social gaming companies like Zynga have demonstrated such success in monetizing social network users that their methods are bound to seep outside the virtual worlds of games to permeate the larger world of the social networks themselves. The real challenge will be learning all the pitfalls and hazards of using personal information increasingly as a form of currency.…
Read MoreAmid ‘Scam’ Accusations, Social Ad Firm Offerpal Installs A New CEO
In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu……
Read MoreToday in Social
To get a good start on the burgeoning and engrossing debate over the use of marketing offers as virtual currency in social…
Read MoreWhat’s Up, “G”?
Updated: From his ostentatious display of wealth to his appearance on Fox’s “The Secret Millionaire,” one thing is for sure, if you…
Read MoreRIM: No. 1 Fastest-Growing Company in the World
When we talk about the biggest smartphone companies and platforms, Research In Motion (s rimm) with its BlackBerry is always at the…
Read MoreThanks to Our jkOnTheRun Sponsors!
We’d like to say thanks to this week’s jkOnTheRun sponsors. Best in Cell Phones: The Best Cell Phone Deals are Here! Fuze…
Read MoreFacebook Opens Up Virtual Currency Platform to Devs
Facebook said today that application developers can now apply to test out its virtual currency platform, an aggressive move that places pressure…
Read MoreThe Virtual Currency Fight: Offerpal Sues Kickflip
Offerpal Media, a Fremont, Calif.-based startup that links virtual currency from social games to real-world marketing deals, is suing startup Kickflip, alleging…
Read MoreMeebo, IMVU Try Enticing Advertisers With New Partnerships
Social media ad forecasts mostly focus on networks like Facebook and MySpace, but brands are also running campaigns on IM-based services lik……
Read MoreFor Virtual Startups, There Are VC Funds Aplenty
If there is an economic crisis, then it isn’t impacting any of the startups making virtual goods, online games or virtual worlds.…
Read MoreMMORPG Network Aeria Partners With Offerpal
Offerpal Media, a startup that links virtual currency to real-world marketing deals, scored $15 million in venture funding last month. CEO Anu…
Read MoreOfferpal Media Raises $15 Million For In-Game, Social Media Ads
Social media and in-game advertising startup Offerpal Media has raised $15 million in a second round of funding. D.E. Shaw Ventures led the……
Read MoreOfferpal's Virtual Money Service Gets $15M In Funding
Here’s some good news in a particularly troubled time for Internet startups, and it’s especially piquant for anyone who’s been following the…
Read More