A First Look At USC’s YouTube Class

YouTube is announcing the 45 winners of its NextUp and Creator Institute contests today. The former will get $35,000 in cash, the latter a month-long YouTube class at a top film school. The announcement made us wonder: What exactly do you learn in YouTube class?…

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2011 Prediction: Forget About Viral Video

Over the course of 2010, professionally produced content, not cats and stunts gone wrong, was what people were watching online. While the power of viral spread will never disappear, the decline of amateur found footage indicates that in 2011, sustainable brands will eclipse the viral video.…

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YouTube & Next New Networks: Crossing the Content Line?

YouTube's place in the online video ecosystem could change dramatically, if today's rumors that it will acquire Next New Networks are true. The two companies already have a relationship beyond distribution, and if they were to merge, it would possibly have ramifications for other content providers.…

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Web Originals Are More Engaging Than TV: Report

A study commissioned by YouTube and Next New Networks suggests that a majority of viewers find original web videos to be as entertaining as broadcast TV. Perhaps more importantly, those viewers are typically more engaged when watching original web videos that their counterparts watching live TV.…

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Next New Networks Chairman, CEO Swap Roles

Next New Networks announced CEO Lance Podell is stepping down, citing personal reasons. Podell will continue to oversee the broader strategic direction of the company as its chairman. Taking his place is Fred Seibert, current chairman of Next New, who co-founded the company back in 2007.…

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