Kiip lets brands create flash contests inside apps

Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes.…

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Tapjoy helps 10,000 apps go freemium

The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day.…

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New media mantra: Monetize, monetize, monetize

Some media outlets are hoping that launching iPad subscriptions and paywalls will supplement the meager revenue they get from traditional online banner advertising, but AOL's Patch and Hearst Magazines' digital media are experimenting with some more innovative ways of monetizing their content as well.…

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YouTube Serving 2B Video Ads Each Week

YouTube's ability to monetize user-uploaded video content has increased substantially over the last year, with the Number 1 online video site serving ads against two billion videos a week, according to the New York Times. That's an increase of about 50 percent over last year.…

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For YouTube, the Money Is in Music

YouTube is clocking more than 3 billion video views each month from the top 2500 members of its partner program alone. That means more chances to make money, but not necessarily a lot of money for everyone: Most of these views are generated by music labels.…

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