All politics is social

The leading social media platforms' latest campaign efforts could turn out to be more effective politically than traditional lobbying. Rather than acting simply as one voice among many asking for legislative favors or regulatory forbearance, YouTube, Twitter and Facebook are providing tools that politicians can use in ways that benefit them politically, such as tracking public opinion, targeting potential donors and providing a platform for exposure -- three of the surest ways to a politician's heart.…

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Startup PoliticIt is using big data to level the political playing field

PoliticIt is a Logan, Utah-based startup that uses machine learning to gauge the popularity of political candidates by measuring their digital influence. Its system has proven remarkably accurate in predicting winners, but its real promise is in leveling the playing field between political haves and have-nots.…

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The double-edged sword of political mobile ads

The GOP presidential candidates are already using mobile marketing campaigns to sell themselves to potential voters. The keys to success can apply to the larger world of mobile marketing and advertising too: Make voters aware of the campaign, encourage them to be a part of the conversation and keep them close as you draw newcomers.…

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