While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public opinion serves as a reminder that tweets aren't yet a perfect measure.…
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From Apple Maps to Autonomy: Top tech blunders of 2012
For every high point of 2012, there were also a few forehead-slapping moments. From Apple Maps to HP's Autonomy to the Facebook IPO, here's the best of the worst.…
Read MoreHow mobile and IT mismanagement failed Mitt Romney
Mobile technology is an invaluable tool for modern businesses and even political campaigns: at least, when it works. As Mitt Romney's campaign found out the hard way this week, the mobile web is an afterthought to many and beta testing is a good thing.…
Read MorePBS shows quick ad instincts with ‘Big Bird’ Twitter buy
This week's flap over Big Bird shows how unexpected digital media events can provide companies with amazing advertising opportunities -- so long as they are nimble enough to make and buy ads in a matter of hours.…
Read More#Debate: And the winner is…
The most heavily tweeted comment from last night's debate was Romney's promise to fire Big Bird by cutting federal funding for PBS.…
Read MoreThe Twitter spin room: What happens when politics goes real-time
The debate between President Obama and Mitt Romney was the most tweeted-about event in U.S. political history -- but is the kind of real-time commentary and instant analysis that Twitter provides a good thing or a bad thing for the political process or society as a whole?…
Read MoreIs Twitter good or bad for political journalism?
The rise of social media tools such as blogs and Twitter have changed the political landscape, in part by speeding up the news cycle and broadening the range of sources that are available. But are these developments good or bad for the practice of political journalism?…
Read MoreAll politics is social
The leading social media platforms' latest campaign efforts could turn out to be more effective politically than traditional lobbying. Rather than acting simply as one voice among many asking for legislative favors or regulatory forbearance, YouTube, Twitter and Facebook are providing tools that politicians can use in ways that benefit them politically, such as tracking public opinion, targeting potential donors and providing a platform for exposure -- three of the surest ways to a politician's heart.…
Read MoreThe cleantech asset firesale: Whose fault is it?
There’s been an unsurprising amount of anger and political games from Republicans over the recent announcement that Wanxiang Group would invest $465…
Read MorePatent troll tries to saw BuzzFeed over video ads
A shell company says it owns the right to insert certain types of ads into online videos. Its lawsuit against popular viral site Buzzfeed shows how the problem of "patent trolling" is touching every part of the technology and media industry.…
Read MoreRomney campaign builds iOS, Android app for VP announcement
Mitt Romney's VP pick will be announced via a smartphone app. His campaign is updating President Obama's own VP announcement method in 2008, which was via text message, for this era, which is undeniably the era of native mobile apps.…
Read MoreSunday on Twitter with Rupert: Scientology, Mormons, politics and papers
@RupertMurdoch managed to stay quiet last week while Rupert Murdoch, the chairman and CEO of News Corp., was doing last-minute maneuvers behind the scenes, then publicly pitch the break up of his company. But his Twitter alter ego is back with a vengeance.…
Read MoreStartup PoliticIt is using big data to level the political playing field
PoliticIt is a Logan, Utah-based startup that uses machine learning to gauge the popularity of political candidates by measuring their digital influence. Its system has proven remarkably accurate in predicting winners, but its real promise is in leveling the playing field between political haves and have-nots.…
Read MoreWill Election 2012 deliver a mobile ad breakthrough?
The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters' iPhones and iPads, a move that could pep up sluggish demand for mobile ads.…
Read MoreThe data science is in: Romney a lock on Super Tuesday
On Super Tuesday, when 10 states hold their presidential primaries and 419 delegates are up for grabs, the election trackers at Yahoo and Fizziology have Mitt Romney as the favorite to win the day. The day might not go as well for Rick Santorum.…
Read MoreYahoo data scientist: It’s Romney-Christie or Gingrich-Rubio
According to a predictive analysis experiment by a Yahoo data scientist, U.S. voters can expect to see either a Mitt Romney-Chris Christie or a Newt Gingrich-Marco Rubio ticket to face off against Obama-Biden in this year's presidential election, if his data is accurate.…
Read MoreThe double-edged sword of political mobile ads
The GOP presidential candidates are already using mobile marketing campaigns to sell themselves to potential voters. The keys to success can apply to the larger world of mobile marketing and advertising too: Make voters aware of the campaign, encourage them to be a part of the conversation and keep them close as you draw newcomers.…
Read MoreToday in Connected Consumer
Anti-piracy legislation has traditionally been one of the few areas of genuinely bi-partisan action on Capitol Hill. Insofar as the issue was…
Read MoreiPhone apps for presidential primary and caucus season
With a competitive primary and caucus season upon us for the 2012 Republican Presidential race (the Democratic race is uncontested with President Obama running for re-election), your iPhone could be a handy guide in helping you decide whom to vote for.…
Read More4 ways technology will impact politics in 2012
Another election year is nearly upon us, and if the past is any lesson, new uses of technology will impact the outcome in many new and unpredictable ways.…
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