Mobile advertising matures with private ad exchanges

Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets' collection of top publishers. The marketplace reflects the emergence of private exchanges in mobile and the growing maturation of mobile advertising.…

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Medialets Gets $6M For Interactive Mobile Ads

Medialets, a mobile advertising startup that specializes in interactive ads, has closed a Series B financing round of $6 million from its original backers The Foundry Group and DFJ Gotham, along with a series of new venture backers that includes Dave McClure's new 500 Startups fund.…

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