measurement
Size doesn't always matter
When it comes to media, not everything that counts can be counted
Blog Post
Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
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Blog Post
Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews
Blog Post
Is tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?
Blog Post
Withings sticks a digital fitness tracker in an analog watch
Blog Post
Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change
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