Measurement
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When it comes to media, not everything that counts can be counted
Size doesn't always matter
Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews
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Is tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?
Withings sticks a digital fitness tracker in an analog watch
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Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change
Some advice for media: Just because you can measure something doesn’t make it important
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TINYpulse is a small and simple anonymous feedback tool
An excerpt and correction from a recent procast with Adam Lesser
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