measurement
Size doesn't always matter
When it comes to media, not everything that counts can be counted
Blog Post
Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
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Blog Post
Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews
Blog Post
Is tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?
Blog Post
Withings sticks a digital fitness tracker in an analog watch
Blog Post
Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change
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Blog Post
Some advice for media: Just because you can measure something doesn’t make it important
Blog
TINYpulse is a small and simple anonymous feedback tool
Blog
An excerpt and correction from a recent procast with Adam Lesser
Blog Post
The billion-dollar question: What is journalism for?
Blog Post
Swix Makes Basic Social Media Measurement a Breeze
