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Byron Reese May 10, 2017 (Jun 11, 2020) -- Blog

Four Questions For: Greg Green

What are the biggest issues facing Big Data and marketing in 2017? There are three primary issues currently facing “Big Data” and…

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Data Infrastructure, AI & Analytics
Byron Reese Mar 6, 2017 (Jun 11, 2020) -- Blog

Four Questions For: Sara Spivey

In what ways is technology changing marketing today? In every way. I can’t think of an area in marketing that technology hasn’t…

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Data Infrastructure, AI & Analytics
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Elena Perez Mar 29, 2016 (Jun 11, 2020) -- The Rise of Emotion Analytics

Tech Goes Emo

There’s a soul-crushing moment in The Iron Giant when [spoiler alert] the alien robot chooses to save humans from an atomic bomb.…

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Apple, Artificial Intelligence, Consumer, Data Infrastructure, AI & Analytics, Media, Mobile, Technology
Elena Perez Feb 18, 2016 (Jun 11, 2020) -- Blog

Ad Blocking and Tackling: What 2015’s Ad Blocking Means for 2016’s Marketing

2015 was the year when an unprecedented number of users took action against the ads that slowed web pages and turned the…

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Buyer's Lens
Cookies
Image credit: thegardenbuzz / Flickr
Tim Barker Dec 11, 2015 (Jun 11, 2020) -- People, Not Pixels

People-based marketing is key to humanizing the consumer experience

 Tim is CEO at DataSift.  Cookies were once the kings of the advertising industry, but times are changing. Once upon a time…

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Data Infrastructure, AI & Analytics, Technology
Elena Perez Nov 3, 2015 (Jun 11, 2020) -- Blog

Consumer Data: Are Attitudes about Sharing with Brands Shifting?

You don’t have to have been an internet user fifteen years ago to know things were different then; it was the time…

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Data Infrastructure, AI & Analytics, Edge & Networking
Larry Hawes Oct 16, 2015 (Jun 11, 2020) -- Blog

Hightail to a Defensible Niche

It’s hardly news that enterprise file sharing technology has become commoditized. That process has very visibly played out in the tech media…

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Buyer's Lens, Cloud & Infrastructure, Work & Collaboration
Ed Simnett Sep 24, 2015 (Jun 11, 2020) -- Blog

Mobile & CRM: Your app is in your customer’s hand- how do you maximize that touch point?

Bridging the chasm between the app experiences you deliver and the customer data that is informing your sales and marketing In this…

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Ed Simnett Sep 14, 2015 (Jun 11, 2020) -- Blog

Mobile & CRM: Pulling consumer data into your app experiences

Is it time to stop worrying about presence and downloads and start asking whether your apps are delivering ROI? Brand and retail…

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Ed Simnett Sep 9, 2015 (Jun 11, 2020) -- Blog

Mobile & CRM: Customers are on mobile (too), is CRM data informing the cross-platform experience?

Your app is optimized, and push notifications are getting delivered as users get close to your store: why do you still feel you…

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Carmel DeAmicis Feb 25, 2015 (Jun 11, 2020) -- Search, social, visual

Here’s how one marketing firm is tackling the Pinterest problem

Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix…

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Work & Collaboration
Carmel DeAmicis Jan 20, 2015 (Jun 11, 2020) -- Are ad sales struggling?

Snapchat’s chief money man left the company. But why now?

A week after news broke that Snapchat was charging $750,000 for one day of ephemeral ad placement, Snapchat’s head of revenue Mike Randall is out,…

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Work & Collaboration
Mathew Ingram Jan 20, 2015 (Jun 11, 2020) -- An emerging market play

What is the “missed call” market and why does Twitter want in?

Twitter's acquisition of Bangalore-based ZipDial gives it access to a fairly massive market for "missed call" services, which many phone users in developing countries use as a low-cost method of accessing marketing deals and services like Twitter…

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Work & Collaboration
Kevin Fitchard Jan 14, 2015 (Jun 11, 2020) -- When Wi-Fi meets social media

UK hotspot startup Purple WiFi raises $5M

Purple WiFi is a wireless hotspot company that doesn’t own any hotspots. Instead it has built a virtual network of business Wi-Fi…

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Cloud & Infrastructure, Europe, Mobile, Technology, Work & Collaboration
Mathew Ingram Jan 9, 2015 (Jun 11, 2020) -- Be the web you want to see

Cluetrain: We have met the internet’s enemy, and he is us

Two of the authors of the original Cluetrain Manifesto from 1999 have come out with an update that says many of the risks and potential dangers facing the internet come from us, the users, and the choices we are making…

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Media, Work & Collaboration
Carmel DeAmicis Dec 30, 2014 (Jun 11, 2020) -- The year of reckoning

Will Pinterest prove its worth in 2015?

The next year will be the most important one of Pinterest’s life. Until now, the company has focused on its application and its audience,…

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Work & Collaboration
Carmel DeAmicis Dec 19, 2014 (Jun 11, 2020) -- Time to make more money

Medium hires its first head of content advertising

Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported,…

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Work & Collaboration
Mathew Ingram Dec 17, 2014 (Jun 11, 2020) -- Email: Not so evil any more

Here’s why email newsletters can be so powerful — and valuable

The success of email newsletters is a sign of how powerful -- and valuable -- personal curation can be for readers who are swamped by an ever-growing flood of real-time information…

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Media, Work & Collaboration
Tim Crawford Nov 2, 2014 (Jun 11, 2020) -- Weekly Update

The importance of the long tail and a market of one

One could ask what does marketing have to do with the CIO and the IT organization as a whole? At the IBM…

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Buyer's Lens
David Meyer Oct 29, 2014 (Jun 11, 2020) -- Blog Post

Truecaller makes good on its phonebook vision with new Truedialer app

While the original Truecaller app provides handy information about incoming calls, the Truedialer app aims to do the same with outgoing calls, while replacing the user's standard contacts app.…

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Europe, Mobile, Technology
Kevin Fitchard Jul 4, 2014 (Jun 10, 2020) -- Blog Post

Music-centric carrier ROK Mobile goes live today, but you can only sign up with an invite

ROK appears to be building a compelling music service tied to a bargain mobile service plan, but it's only sharing it with a handful of people on what was supposed to be its grand launch day.…

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Media, Mobile, Technology
Kevin Fitchard May 16, 2014 (Jun 10, 2020) -- Blog Post

Verizon gives its 4G monster a marketing consultant-approved name: XLTE

A new Verizon LTE ad has popped up online touting doubled 4G capacity. This is the same network Verizon started rolling out in October. It looks like Verizon is now ready to started marketing it.…

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Mobile, Technology
Kevin Fitchard Apr 26, 2014 (Jun 10, 2020) -- Blog Post

Menu-data startup Food Genius finds there are no national food trends, only local ones

Food Genius started out trying to predict big nationwide food trends for big packaged food companies, but now it's changed gears focus on how our appetites change on market by market base.…

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Data Infrastructure, AI & Analytics, Technology
Laura Stuart Apr 22, 2014 (Jun 11, 2020) -- Weekly Update

The gamification is on

Gamification has broken through to mainstream coverage and threatens future ubiquity. This week saw a slew of stories on the trend. An…

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Buyer's Lens

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