What are the biggest issues facing Big Data and marketing in 2017? There are three primary issues currently facing “Big Data” and…
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Four Questions For: Sara Spivey
In what ways is technology changing marketing today? In every way. I can’t think of an area in marketing that technology hasn’t…
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Tech Goes Emo
There’s a soul-crushing moment in The Iron Giant when [spoiler alert] the alien robot chooses to save humans from an atomic bomb.…
Read MoreAd Blocking and Tackling: What 2015’s Ad Blocking Means for 2016’s Marketing
2015 was the year when an unprecedented number of users took action against the ads that slowed web pages and turned the…
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People-based marketing is key to humanizing the consumer experience
Tim is CEO at DataSift. Cookies were once the kings of the advertising industry, but times are changing. Once upon a time…
Read MoreConsumer Data: Are Attitudes about Sharing with Brands Shifting?
You don’t have to have been an internet user fifteen years ago to know things were different then; it was the time…
Read MoreHightail to a Defensible Niche
It’s hardly news that enterprise file sharing technology has become commoditized. That process has very visibly played out in the tech media…
Read MoreMobile & CRM: Your app is in your customer’s hand- how do you maximize that touch point?
Bridging the chasm between the app experiences you deliver and the customer data that is informing your sales and marketing In this…
Read MoreMobile & CRM: Pulling consumer data into your app experiences
Is it time to stop worrying about presence and downloads and start asking whether your apps are delivering ROI? Brand and retail…
Read MoreMobile & CRM: Customers are on mobile (too), is CRM data informing the cross-platform experience?
Your app is optimized, and push notifications are getting delivered as users get close to your store: why do you still feel you…
Read MoreHere’s how one marketing firm is tackling the Pinterest problem
Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix…
Read MoreSnapchat’s chief money man left the company. But why now?
A week after news broke that Snapchat was charging $750,000 for one day of ephemeral ad placement, Snapchat’s head of revenue Mike Randall is out,…
Read MoreWhat is the “missed call” market and why does Twitter want in?
Twitter's acquisition of Bangalore-based ZipDial gives it access to a fairly massive market for "missed call" services, which many phone users in developing countries use as a low-cost method of accessing marketing deals and services like Twitter…
Read MoreUK hotspot startup Purple WiFi raises $5M
Purple WiFi is a wireless hotspot company that doesn’t own any hotspots. Instead it has built a virtual network of business Wi-Fi…
Read MoreCluetrain: We have met the internet’s enemy, and he is us
Two of the authors of the original Cluetrain Manifesto from 1999 have come out with an update that says many of the risks and potential dangers facing the internet come from us, the users, and the choices we are making…
Read MoreWill Pinterest prove its worth in 2015?
The next year will be the most important one of Pinterest’s life. Until now, the company has focused on its application and its audience,…
Read MoreMedium hires its first head of content advertising
Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported,…
Read MoreHere’s why email newsletters can be so powerful — and valuable
The success of email newsletters is a sign of how powerful -- and valuable -- personal curation can be for readers who are swamped by an ever-growing flood of real-time information…
Read MoreThe importance of the long tail and a market of one
One could ask what does marketing have to do with the CIO and the IT organization as a whole? At the IBM…
Read MoreTruecaller makes good on its phonebook vision with new Truedialer app
While the original Truecaller app provides handy information about incoming calls, the Truedialer app aims to do the same with outgoing calls, while replacing the user's standard contacts app.…
Read MoreMusic-centric carrier ROK Mobile goes live today, but you can only sign up with an invite
ROK appears to be building a compelling music service tied to a bargain mobile service plan, but it's only sharing it with a handful of people on what was supposed to be its grand launch day.…
Read MoreVerizon gives its 4G monster a marketing consultant-approved name: XLTE
A new Verizon LTE ad has popped up online touting doubled 4G capacity. This is the same network Verizon started rolling out in October. It looks like Verizon is now ready to started marketing it.…
Read MoreMenu-data startup Food Genius finds there are no national food trends, only local ones
Food Genius started out trying to predict big nationwide food trends for big packaged food companies, but now it's changed gears focus on how our appetites change on market by market base.…
Read MoreThe gamification is on
Gamification has broken through to mainstream coverage and threatens future ubiquity. This week saw a slew of stories on the trend. An…
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