Personal Branding vs. Self-Awareness

Recently, I've been thinking about personal branding and finding myself disagreeing with the idea that it's something that we should all be concerned with. While I was reviewing "The Complete Idiot's Guide to Personal Branding", I read a section about the personal brand extensions achieved by Madonna, implying that she had an affair and subsequent divorce in order to relaunch her waning career. This unnatural behavior embodies most of the reasons why I can't think of personal branding as a priority.…

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