Groupon expands beyond deals with rewards program

In an attempt to move beyond being a provider of deals, Groupon is launching a loyalty program for U.S. consumers and merchants, part of a bigger effort to become the "operating system for local commerce." Groupon Rewards gives merchants a way to track and recognize loyalty.…

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Facebook buys Tagtile, continues to focus on mobile

Facebook confirmed that it has acquired customer loyalty service Tagtile, which helps merchants distribute rewards, offers and coupons to in-store customers via their phones. The deal follows the acquisition of Instragram this week and it shows that Facebook is looking at shoring up its mobile needs.…

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How to Know a Good Fan on Facebook

It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook.…

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