eBay's Crossroads: Turn Around or Break Up

The thing about corporate turnarounds is that they're supposed to turn a company around -- as in 180 degrees -- not stop halfway and let the company drift sideways. But something like that is happening to eBay: Its long, slow turnaround is, well, turning flat.…

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eBay's Turnaround Is in Jeopardy — What Now?

What happens when your turnaround takes an about-face? Although eBay CEO John Donahoe has implemented changes to drive new business in the company’s core marketplace division, it’s looking like he needs to come up with some additional new ways to bring consumers back to the site.…

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What's It Going to Take to Fix eBay?

In November 2004, eBay’s stock was trading near an all-time high at $56 a share, having risen sixfold in a little less than four years. This month, shares were trading below $10. eBay needs a fix, but there aren't a lot of easy options before it.…

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How eBay Stopped Being Recession-proof

During the last recession, eBay not only prospered but flourished -- not so this time around. Over the past year, eBay has de-emphasized auctions and put more focus on “buy-it-now,” fixed-price sales. In some ways, the strategy makes sense. But the move away from the freewheeling bazaar and into tighter competition with the likes of Amazon has resulted in a drop in traffic.…

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