Hulu and the price of failure

Instead of a sale, Hulu's owners now find themselves putting up a $750 million fig leaf to make it look like they have some sort of strategic plan for Hulu and to try to hide the implications of the non-sale for the value of their streaming rights.…

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Shotgun wedding on the set-top

As viewers rely on a growing number of screens and devices for consuming video, the source of the programming becomes ever-less relevant to the experience of watching it, particularly as OTT services like Netflix become a more important source of original programming.…

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Hulu Agonistes

About the only immediately leveragable asset Hulu has apart from content rights is its embedded presence on a large number of connected devices, giving it a solid addressable base on which to build a distribution business.…

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Network TV’s house of cards

Apart from the loss of viewers, traditional TV networks are also losing their monopoly on A-list creative talent. On Thursday, Amazon formally announced it was beginning production on the first six pilot episodes for a series of web-based sitcoms it plans to launch on Amazon Prime Video. The fledgling shows boast writing talent from The Daily Show, The Onion and The Big Bang, as well as Doonesbury creator Gary Trudeau.…

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