Netflix and the non-event movie

Unlike the traditional movie paradigm, the value of the "Crouching Tiger, Hidden Dragon" sequel to Netflix will not decline over time and has no particular time "window." It is not a depreciating asset but a long term investment in audience building, which makes it a very different animal from most movies.…

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Crouching hype, hidden master

What makes the Weinstein Company's strategy for the "Crouching Tiger, Hidden Dragon" sequel truly unusual is that the film is bypassing all transactional windows -- from theaters to DVD sales and rentals to pay-per-view -- and going straight into a subscription window.…

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