If you are in business, it is always about the customer. Simple as that message is, it is something of a forgotten lesson in modern times. Companies keep confusing who they serve and why they are in business, as an outgoing Goldman Sachs banker reminds us.…
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Privacy Compliance Service Evidon Hires MediaMath’s Smith As CRO
Evidon (formerly known as "Better Advertising"), the behavioral ad regulation compliance startup co-founded by former About.com CEO Scott Me……
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In a discussion about the future of ad agencies at EconAds, panelists talked about the steady growth in digital, the importance of laying ou……
Read More@ EconAds: Agency 2.0: The Future Of The Agency; Learning Scale While Staying Creative
After plenty of talk about ad networks and digital incumbents, the day's discussion at EconAds turned to the traditional agencies, and their……
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