Potential Microsoft-Yammer impact

If Microsoft buys Yammer, it should focus on keeping Yammer a horizontal platform and learn how to adapt to freemium pricing rather than obsess over deeply integrating Yammer across its product lines. If it does, this could be a powerful combination in work media.…

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First take: Google Drive

Google Drive joins a crowded field that’s polarizing between consumer and corporate offerings. Google is big enough to try to service both customer bases, but its lack of focus leaves a lot of room for competitors to differentiate.…

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Focusing social platforms for enterprise collaboration

Social media is playing an increasing role in enterprise IT, with companies like Jive Software and Telligent jockeying with IBM, Microsoft and Cisco to tap into corporate IT spending. Today, they build social platforms customers use for both employee collaboration and consumer marketing objectives. Vendors need to focus on optimizing social media platforms for corporate collaboration.…

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Focusing social platforms for community marketing

One of the things social media marketing will need if it's going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees and customers. They may not be able to have it both ways much longer.…

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The democratization of the enterprise

What do Egypt’s former president and Lotus Notes have in common? Middle East dictators and enterprise software solutions do not, on the surface, appear to have a lot of shared characteristics, but there is a connection. They are both victims of the will of the people.…

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