engagement
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While others shut down comments, the NYT wants to expand them
Spoiler: McDonalds + Buzzfeed
Real-time brand tweeting is an art, not a science
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Don't outsource your community
Guardian digital editor is right — ending comments is a mistake
It's good to be social
RebelMouse wants to help media companies own their social graph
The popular platisher trend
Snapchat hiring journalists to become its own publisher
Media distribution in disguise
Here’s why NBC Sports built a soccer fan social networking app
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News flash for the NYT: You and BuzzFeed aren’t that different
Who defines what's relevant?
Twitter’s “while you were away” feature sums up a crucial dilemma
Don't let the trolls win!
Instead of killing comments, we should be trying to fix them
Blog Post
Ending reader comments is a mistake, even if you are Reuters
Blog Post
Since joining Facebook, Instagram is getting more and more love from big brands
Weekly Update
IBM connects the dots between data, cloud and engagement
Blog Post
Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
Blog Post
Does it matter that some New York Times editors and writers don’t tweet? Yes and no
Blog Post
Research shows that if you remove anonymity, you won’t hear from most of your readers
Blog Post
Reddit isn’t just for arguments about duck-sized horses — it’s a resource more journalists should pay attention to
Blog Post
Here’s why Twitter probably doesn’t mind that some of its users are robots
Blog Post
Is tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?
