In this episode, Byron and Ali discuss AI’s impact on business and jobs. Byron Reese: This is Voices in AI, brought to…
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Research
While others shut down comments, the NYT wants to expand them
While many other media organizations have gotten rid of their reader comments, including Reuters and Bloomberg, the New York Times says it plans to expand its commenting features and invest more resources in them because they help create a valuable relationship with readers…
Read MoreReal-time brand tweeting is an art, not a science
As everyone knows, there’s a second kind of competition going on during the Super Bowl, and it has nothing to do with…
Read MoreGuardian digital editor is right — ending comments is a mistake
Guardian digital editor and former New York Times staffer Aron Pilhofer says media outlets are making a monumental mistake by ending comments, instead of focusing on how they can use them to build a true community and two-way relationship with their readers…
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RebelMouse wants to help media companies own their social graph
After leaving the Huffington Post, former CTO Paul Berry built a social-content management platform called RebelMouse to help media make their content more viral -- and now RebelMouse wants to help them build their own niche communities as well…
Read MoreSnapchat hiring journalists to become its own publisher
Not content to rely on major brands for its new media exploration section, Snapchat is also planning on making its own according…
Read MoreHere’s why NBC Sports built a soccer fan social networking app
If you’re a soccer fan in America, life is hard. The best players for the sport you love live overseas. Most U.S. citizens only care…
Read MoreNews flash for the NYT: You and BuzzFeed aren’t that different
In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it is -- and how it got there…
Read MoreTwitter’s “while you were away” feature sums up a crucial dilemma
Twitter is trying to appeal to new users with enhancements like its "while you were away" feature, which recommends content a user might have missed -- but every tweak risks pushing away long-time users who want more control over their timeline, not less…
Read MoreInstead of killing comments, we should be trying to fix them
Many media sites are deciding to shut down reader comments because they have become troll and spam-filled cesspools -- but why not show how much you value readers by spending the time to improve your comment section?…
Read MoreEnding reader comments is a mistake, even if you are Reuters
Reuters says the conversation about news content has moved to social platforms like Twitter and Facebook, so it is removing the ability for readers to comment on its stories -- but I think that is a mistake, for a number of reasons…
Read MoreSince joining Facebook, Instagram is getting more and more love from big brands
Instagram is more popular than ever with the Fortune 500 companies who use it to build their brands.…
Read MoreIBM connects the dots between data, cloud and engagement
At this week’s IBM Insight conference in Las Vegas, IBM brought out the big guns to demonstrate their chops in the data…
Read MoreChartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company's entire measurement process and methods public in the hope that others will do likewise…
Read MoreDoes it matter that some New York Times editors and writers don’t tweet? Yes and no
The New York Times has been criticized because some of its senior editors and writers -- including its executive editor -- don't use Twitter. That may seem trivial to some, but it is also an indication of what could be a much larger problem…
Read MoreResearch shows that if you remove anonymity, you won’t hear from most of your readers
Many media outlets seem to believe that by forcing readers to use their real identities, they will solve the problem of bad comments -- but in reality, all they are doing is making it less likely that most of their readers will ever respond to their content…
Read MoreReddit isn’t just for arguments about duck-sized horses — it’s a resource more journalists should pay attention to
Many journalists probably see Reddit as an internet sideshow filled with nerds discussing video games, but GM Erik Martin makes the point that it's also a great way to find people who care about the stories journalists are writing about, and that's a useful resource…
Read MoreHere’s why Twitter probably doesn’t mind that some of its users are robots
Twitter has released updated figures on how many of its users read tweets using some kind of third-party or automated service, saying about 20 million accounts fit that description. While these may not actually be "bots," that term isn't necessarily a bad thing…
Read MoreIs tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?
ProPublica GM Dick Tofel doesn't think the new trend of encouraging publishers to track "engaged time" is all it's cracked up to be, but defenders of the metric argue that measuring attention has value for publishers and advertisers…
Read MoreTwitter may be considering a Facebook-style feed — but would that help its growth or derail it?
Twitter CEO Dick Costolo suggested during the company's earnings call that it is considering algorithmically-filtered features similar to Facebook's newsfeed, but some users say if it implements a Facebook-style approach they will leave…
Read MoreIs time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its "attention minutes" metric is better, and it has opened up the code for anyone to use…
Read MoreAdobe Social Media Intelligence Report: Text engagement down as videos heat up on Facebook
In its third quarter, Adobe's Social Media Intelligence Report has shown Facebook's growth in video as well as a year-over-year boost in referral value.…
Read MoreTraffic is a good thing for media companies to pay attention to — except when it isn’t
More and more publishers are choosing to tie the compensation they give their writers to some kind of traffic-based measurement -- but short-term metrics like pageviews and unique visitors are inherently flawed, and as such aren't always a good measure of actual value…
Read MoreReport: Teens love Instagram, but aren’t abandoning Facebook
Analysis of social media activity between Q2 and Q4 of 2013 show that Instagram and mobile are growing rapidly, but Facebook rules the roost -- and teens aren't really leaving it quite yet. Social media diversity, it seems, is key.…
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