Who Owns Your Notes in e-Books?

A feature of e-book readers is the ability to take notes in books. Consumers who like to scribble notes in the margins of books can do so in the electronic versions. This brings to mind a question -- who owns the notes you "write" in e-books?…

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Gadget Makers, Embrace the Teardown

Websites like iFixit are meant to provide a guide for out-of-warranty repairs, take stock of components and satisfy some geeky curiosity — consumer watchdogs, they are not. Yet DIY sites and the people that run them are also exposing, in the most literal sense, how electronics makers are fashioning their wares and if they live up to their claims, eco and otherwise. Scrutiny aside, online DIY resources are also a treasure trove of insight into the levels of user serviceability that green gadget buyers can expect out of their electronics.…

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How to Market Green Gadgets Better

Consumers are peeling back the green labels and examining what makes green gadgets eco-friendly. Few electronics makers revel in this kind of scrutiny, but the smart ones will view it as an opportunity. For electronics makers, green is a potential differentiator in an industry where products in the same device class typically perform comparably. Some even share chipsets and many must adhere to standards set by trade groups and regulatory bodies like the FCC. A "green" marketing campaign can help otherwise unremarkable products stand out from the crowd — but only if done right. I've compiled a few pointers on how to win over green-savvy tech buyers.…

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