How to Market Green Gadgets Better

Consumers are peeling back the green labels and examining what makes green gadgets eco-friendly. Few electronics makers revel in this kind of scrutiny, but the smart ones will view it as an opportunity. For electronics makers, green is a potential differentiator in an industry where products in the same device class typically perform comparably. Some even share chipsets and many must adhere to standards set by trade groups and regulatory bodies like the FCC. A "green" marketing campaign can help otherwise unremarkable products stand out from the crowd — but only if done right. I've compiled a few pointers on how to win over green-savvy tech buyers.…

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A Good, Green Smartphone

With all the hype about the new smartphone releases, I've been thinking about upgrading my phone again. Unfortunately, the green-tech geek in me isn't thrilled with the options available. Today, most green phone efforts have focused on greener materials and less packaging waste, but in my opinion, a good, green mobile would, first and foremost, allow consumers to customize it according to their needs.…

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Trash Talking Green Design

In the world of tech, there's a lot of talk about design. Mostly, we talk about user-interface design or the kind of sleek 'n' sexy looks that have skyrocketed Apple's products to the top of the heap for the tech-chic crowd. But design matters when it comes to Green IT, too — and I'm not just talking about bamboo boxes and less packaging.…

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