3 accurate metrics for ROI on social media campaigns

Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues. Here, Sudha Jamthe outlines five metrics that accurately measure success.…

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The Real Strength of Apple Retail: Change

On the 10th anniversary of Apple Retail, it is amazing to consider the great success that the company has had with a program many thought was doomed to fail. A big part of the secret to that success can be attributed to Apple's openness to change.…

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Talk to Your Customers With Bearhug

Enter Bearhug, a new "customer engagement platform" that provides businesses with something better than a basic support ticket customer feedback system; an app that enables them to hear what customers are experiencing and saying and actually do something about it.…

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