Why Carriers Should Care About Customer Care

As Google is learning the hard way, customer care is a crucial component the mobile world. And its importance will increase as connectivity extends to a wide range of devices and applications. That presents a key opportunity for carriers to bring added value to the table.…

Read More

Why Carriers Should Care About Customer Care

It didn't take Nostradamus to forecast customer-service snags as Google moves into the very different -- and very complicated -- world of handset retailing. But last week's stumbles illustrate just how crucial customer care is in an age when nearly all of us depend heavily on being connected at any time, any place. And they underscore the huge opportunity that exists for carriers to leverage their experience in dealing directly with consumers.…

Read More