Chartbeat
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Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews
The news about reader attention and the evolution of media isn’t all bad — there’s the “hill of Wow”
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Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes
Chartbeat launches paid-content tools to help publishers get better at native advertising
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We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer
What’s the best way to measure attention online? Upworthy thinks it has the answer
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What Digg’s Google Reader replacement can teach us about the future of social news
Dark social: Why measuring user engagement is even harder than you think
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